When I started this company two and a half years ago I was told that my clients would tell me what direction to take. I had several years of experience in floral design and a small floral shop seemed like an ideal starter business while I finished my art history degree. I have been fortunate enough to develop some wonderful business relationships and the small starter business has flourished. More and more clients would rave about my unique designs and simultaneously I would receive effusive compliments about my website and inquiries about web design.

Earlier this spring I reached the point at which the floral business required a large infusion of money and time in order continue growing. After examining the overhead costs and alternate options, I realized that my efforts would be better spent in a graphic design business.

I have provided all the web design, photography, and print design for the floral business. The new J. Christopher Design focuses these talents in a new direction. Instead of being simply a peripheral element of the floral business, these very rewarding tasks will be the primary focus of the new J. Christopher Design.