This annual giving campaign included eblast and social media elements.
Page/Post Title
This annual giving campaign included eblast and social media elements.
Page/Post Title
AZ Gives Day
AZ Gives Day
Arizona 4-H Youth Foundation partners with AZ Gives Day every April. I provide the email and social media marketing to support this day of giving. No campaign is complete without a follow up for supporters and a campaign review for the organization. I provide both.
Emails for this campaign each had a unique design and color scheme so to avoid repetition blindness.
After the campaign concluded, we compared the success of each email. The first touch generated the best response, followed by the “donation matching” email.
No campaign is complete without a follow-up. Our letter to donors summarized this year’s giving and featured images from social media.
Let’s build something